Our approach started with an investigation into ‘memes’ and more specifically – how Millennials adapt, recycle and publish micro-content inspired by a significant shareable moment. Could this behaviour be harnessed to create a valuable new tool?
We created rich profiles of our typical users and built a series of storyboards to illustrate potential use cases. We employed a user-centred design process to design a user experience for BBC Moments - working within BBC’s Global Experience Language and building on insights from our assembled user test group of media-savvy digital natives.
'BBC Moments' evolved from a tool designed to generate ‘memes' into a mobile first experience that lets users connect with each other whilst enjoying their favourite BBC shows. The BBC Moments concept enables users to download branded ‘Gif keyboards’ to their devices and send contextually relevant, rich messages via SMS, Twitter or Instagram.
Now fans of Eastenders or Doctor Who can share their favourite moments as well as promote content discovery for new audiences via their social communities.