Oroson is an innovative startup that provides reading list management for Universities. Oroson’s vision is to disrupt education by changing the way students access, consume and interact with learning content.
Oroson’s unique ‘Parse’ algorithm analyses lecturer’s teaching materials, extracts references, compiles lists and helps students find books in University libraries or online.
Starting with a new, responsive website that enables user acquisition through an integrated product demo, we then carried out a comprehensive user experience design exercise for the core Oroson platform. We dealt with a number of challenges inherent in the UX – including the need to create a useful and compelling experience for two very different types of user: lecturers and students.
The original concept centred around a SaaS model with two separate service offerings - each generating revenue for the business as well as supporting Oroson’s goal to connect students with educational content.
User needs analysis for lecturers demonstrated a requirement for complex, multi-element list management, and also a simple but powerful means of interacting with the ‘Parse’ algorithm. Students, on the other hand, wanted the simplest possible way to find and prioritise their reading materials on their phones.
We tested each product extensively, validating against supposed user personas and use cases. Taking a user-centric approach, we arrived at the idea of a single product, marrying each module together in a non-tiered package.
Now, rather than distinct product lines, we had a single separation in UX between two core user types: lecturer and student. The differences are minimal, seemless; our users had specific pain points that needed to be addressed.
The Big Motive UX+Design team worked with Oroson’s in-house development team using agile methodologies to deliver several iterations of a working prototype - incorporating customer feedback and user insight at the end of each sprint. We created a full library of UI patterns and assets, and implemented front-end templates utilising AngularJS.
The result was a hugely successful prototype, a flexible user experience and an interface design, which is highly usable and appealing to both user groups. The platform is enabling Oroson to onboard new users, generate continued engagement at unprecedented levels and demonstrate potential scale to investment partners.