Big Motive Health

Faster to impact,
with less risk.

Health innovations rarely fail on the technology. They fail because they were not designed around the people who use them.

Big Motive helps health services, healthtech, medtech and life sciences teams design products and services that people use, trust and stay with.

01

Understanding the whole healthcare journey

People move from experiencing symptoms, to diagnosis, treatment, and living with a condition.

Along the way, they can encounter GP services, hospital, pharmacy and community care. The gaps between can surface friction and impact on the quality of care.

We map the whole journey and find the changes that will make the biggest difference to people's experiences and outcomes.

02

In healthcare, complexity is the brief

Strict regulation. Pathways built around the system not the patient. Technology that does not connect. Long waiting times. Stretched teams.

We work in the field, alongside the people who experience these services, and make the complexity visible.

We look for the one thing that can unlock the most value across the whole system. We create prototypes in weeks to evidence the change - working to shorten waits, reduce complexity and create better services that address people's needs.

03

Designed with people. Proven with evidence.

As healthcare transitions to digital, empathy matters more, not less. We design with people, not just for them: children and older people, patients and carers, staff and policy leaders.

Creativity allows us to go beyond what data alone can tell us. Then we de-risk implementation, testing to uncover evidence, to enable progress and scale.

Aflo Video
Aflo Video

Where is your patient journey losing people?

Based in Belfast and Dublin, Big Motive designs health services, devices and digital health products across the island of Ireland. We work with clients across Europe, North America and beyond.