01
Understanding the whole journey.
Care isn't a series of appointments. We look at the complete journey — from diagnosis and treatment to adoption and ongoing experience, to find where better experiences can lead to better outcomes.
Big Motive Health
We design more human healthcare experiences.
At Big Motive Health, we bring evidence, empathy and design together to tackle some of healthcare's most complex challenges.
02
Designing through complexity.
Healthcare innovation has to work within complex systems, pathways and technologies. We make that complexity easier to understand, helping organisations identify opportunities and turn them into practical, connected services.
03
Putting empathy at the heart of healthcare.
We design with people, not just for them. By bringing creativity, play and empathy into the process, we create more inclusive experiences for people of different ages, needs and communities, keeping the human experience at the centre as healthcare becomes increasingly digital.
Aflo Video
Change in practice.
A snapshot of recent work across the health system, from frontline care to community wellbeing.
Chronic Conditions·2025
A digital companion for chronic care.
A mobile companion that helps people living with diabetes track glucose, medication and mood in one place, reducing clinic no-shows by a third.
NHS Trust, Northern Ireland
Emergency Care·2024
Redesigning the A&E waiting experience.
An interactive waiting-room system that gives families real-time updates, calming activities for children, and clearer expectations during long waits.
Children's Health Ireland
Mental Health·2025
Mental health support for young people.
A low-friction self-referral tool that meets young people where they are, increasing first-appointment attendance by 42%.
Jigsaw Youth Services
Oncology·2024
A kinder way to navigate cancer diagnosis.
A guided digital pathway that walks patients from diagnosis through treatment, surfacing the right information at the right moment.
Marie Keating Foundation