About
We're a digital strategy and design consultancy.
For over twenty years, we've combined expertise with curiosity about what's possible and what's next.

In a world reshaped by rapid technological change, urgent global challenges, and shifting consumer behaviour, the organisations that thrive are those that navigate change with clarity.
Making change meaningful
We're united by a shared motive to use design for good. This is the common thread through all our work and every collaboration we build.
The creative commitment that defines our client work drives us to make a meaningful difference beyond it. We believe design is more than craft; it can be a catalyst for positive change. We give back by offering our skills to support our local communities.
For Big Motive, becoming a Certified B Corporation reflects the values we've always sought to build the business around.
It demonstrates our commitment to creating positive impact, not only through the work we deliver, but through how we support our people, contribute to our communities, minimise our environmental impact, and make decisions as a business.
“B Corp isn't a finish line; it's a framework that helps us stay accountable and continually improve as we grow.”
The people

Michelle Flinkfelt
Graduate Designer

Fiona Ennis
Senior Designer

John Cranney
Business Development Lead

Jonny Willis
Design Lead

Sinead Thompson
Design Lead

Kate Lydon
Design Director

Rachel Sloan
Design Lead

Georgia Gallagher
Senior Designer

Niamh McConaghy
Design Researcher

Stephen Shaw
Design Partner

Sarah Pannasch
Design Lead

Noah Weston
Graduate Designer

David Fairbrother
Design Lead

Laura Campbell
Interaction Designer

Rebecca Walsh
Design Partner

Damian Cranney
Managing Director

Shane McClelland
Project Manager

Adam O'Neill
Graduate Designer

Kyla Phillips
Operations Manager

Sarah Donnelly
Senior Project Manager

Michelle Flinkfelt
Graduate Designer

Fiona Ennis
Senior Designer

John Cranney
Business Development Lead

Jonny Willis
Design Lead

Sinead Thompson
Design Lead

Kate Lydon
Design Director

Rachel Sloan
Design Lead

Georgia Gallagher
Senior Designer

Niamh McConaghy
Design Researcher

Stephen Shaw
Design Partner

Sarah Pannasch
Design Lead

Noah Weston
Graduate Designer

David Fairbrother
Design Lead

Laura Campbell
Interaction Designer

Rebecca Walsh
Design Partner

Damian Cranney
Managing Director

Shane McClelland
Project Manager

Adam O'Neill
Graduate Designer

Kyla Phillips
Operations Manager

Sarah Donnelly
Senior Project Manager
Belfast
17–25 College Square East, Belfast, BT1 6DH, N. Ireland
Dublin
One Central Plaza, Dame St, Dublin 2, D02 EF64, Ireland