Turning climate awareness into everyday action
Resilico
- Design Research
- Brand Identity
- UX Design
- Website Design
- Service Design
- Content Strategy
Changing behaviour for a changing world
With climate change driving rising seas and heavier rainfall, one in four UK homes now faces flood risk. But awareness alone isn't enough. People need simple, actionable steps to get prepared. Big Motive partnered with DEFRA, the Environment Agency, and Flood Re to create Resilico: a national brand and suite of digital tools to help households and professionals get ready for climate-related emergencies.
Closing the gap between fear and action
Our research revealed the core issue: individuals didn't know where to begin, and professionals were hampered by disconnected systems and data silos. Resilico bridges that gap with a human-centred ecosystem designed to make flood preparedness easy and effective.
A connected toolkit for flood resilience
We designed three integrated tools to deliver real-time, localised climate resilience at scale. Resilico Connect is a mobile app for homeowners, offering alerts and personalised action plans to prepare for and respond to flood risks. Resilico Pro is a field tool for surveyors and installers needing professional-grade functionality on-site. Resilico Report is a dashboard for local leaders to monitor risk and track intervention effectiveness. Together, this connected ecosystem forms a complete flood resilience solution.
A trusted brand for uncertain times
More than just software, Resilico is a digital public service brand built around trust. With a bold identity, clear language, and simple user experience, it helps users feel informed and empowered. Already being adopted in schools and communities across the UK, Resilico is driving behaviour change and national preparedness.
